iPhone 5 Does Not Surprise

iPhone 5 Does Not Surprise

By all accounts, the new iPhone 5 is a good product.  It is thinner and lighter, has a bigger screen, runs faster, and is just generally an improvement over the iPhone 4s.  What it is not is ground-breaking.  It is not revolutionary.  That is not necessarily a horrible thing.  We view the iPhone 5 as what the iPhone 4s was supposed to be.

The main thing that is impressive about the iPhone 5 is that the marketing by Apple is nothing short of brilliant.  As evidence for this claim, you should take a look at this YouTube video of a segment on the Jimmy Kimmel show - http://goo.gl/Gp1GB - genius!  The Apple brand is so powerful that people just believe anything that Apple tells them.  That is a dangerous proposition but so far Apple has not abused the customer.

Without a doubt, people in Central Arkansas and beyond will be lining up to purchase the new iPhone 5.  There will be people sleeping outside the Little Rock Apple store to be the first to buy the new device.  There will also be people that break their screens and drop their iPhone 5 in the toilet.  That, after all, is why we are in business.  We are here to help.