Sunday, June 1, 2014

Value is More Important than Price

Like any customer, I am always looking for a competitive price. I don't want to pay any more than is necessary for my goods or services. Price, though, has never been as important to me as value. For example, I purchased a new Honda Accord at the price of $28,000 back in 2002. I could have bought vehicles for a lower price but not for a better value. I kept that Accord for 11 years and put 275,000 miles on it before trading it in for another Honda Accord in 2013. Value: something that is worth the money you pay for it.

When we started First Class Cellular Repair in Conway, Arkansas back in 2010 we wanted to give customers great value for their money. That meant using only high quality parts that had a warranty from the manufacturer. That meant great service which explains to the customer how to protect their device and offers classes on the subject - for free. When we grew in 2012 by adding a store on Chenal Parkway in Little Rock we wanted to maintain our value offer. The prices at all our locations are the same. If you go to our store in North Little Rock we charge the same price as our location in Conway. Always have, always will.

We get a lot of phone calls and Facebook messages from potential customers asking for the price of a repair. I completely understand that request. However, I wish all potential customers would consider asking some of our current customers if the price they paid was worth what they got in return - a high quality repair delivered with tremendous service. You see, value incorporates price but it means so much more. It means having a hassle free experience and a repair that is done correctly the first time.

There are businesses that advertise they will beat any price. We don't do that. And, we won't ever do that. The reason is simple. We focus on value. If someone wants to charge $1.00 less in price but do a second rate repair then that is their prerogative. We don't believe in that philosophy and we won't do it. First Class Cellular Repair is similar to Starbucks. We deliver a great service, we pay for health insurance for our staff and we always take care of our customers. While we are always competitive, we are not trying to be the low cost provider in this industry. We are striving to give the greatest value. And that will never change.

1 comment :

Little Rock, Arkansas

North Little Rock, Arkansas