Thursday, August 2, 2012

HERE WE GO AGAIN

You surely heard in the last week that the rumors are flying around about the new iPhone 5 (or whatever name the newest version of iPhone will have).  Can you say liquidmetal?  It sounds like something out of The Terminator movies.  According to Wikipedia, liquidmetal is "an alloy that combines a number of desirable material features, including high tensile strength, excellent corrosion resistance, very high coefficient of restitution and excellent anti-wearing characteristics, while also being able to be heat-formed in processes similar to thermoplastics."  Cool stuff.


We don't know for sure if the new iPhone will have a liquidmetal case.  In fact, we don't know anything for sure about the new phone.  We just know that the "marketing geniuses" at Apple are at it again.  They run the same play every time and we fall right for it.  Apple allows the rumor mill to stir regarding what the new version will look like and when it will come out, then they allow people to pre-order, then they run out of phones the first week and only then do they actually pay to advertise.  Then they make a bundle of money.


At our store, we have a split on the iPhone.  Half of us have iPhones and half of us have Droid Razors.  In other words, half of us don't mind that Apple is just leading us done a path of their choosing.  And, the other half thinks they are smarter than us.  Regardless, the newest iPhone will come out whenever Apple wants it to come out.  It will have some cool new features and it will likely set a new record for sales.  The reason I know this is because that is the same thing that happens every time.



2 comments :

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